In a coaching call I held a few weeks ago, a client told me that he felt like “a failure.”
Despite the fact that he makes a very good income and has a wonderful family, he looks at what he hasn’t accomplished yet and deems himself unworthy and undeserving.
After listening to him vent, I said the following in my down-home, low-key manner:
“Dude, you’ve got some wrong thinking going on. You think there is such a thing as a SUCCESS. You think there’s also such a thing as a FAILURE. Neither exist in this whirld. There’s no possibility of being one or the other – so this means your entire thought process is wrong.”
“Now for the better news,” I continued. “You can have successful experiences as well as failure experiences – but neither of these make you a success or failure. If you make a gazillion bucks – does that make you a success? No. And if it did, losing it would make you a failure, right?
“Yet, at any stage in your life, you can shift or change course. You can stop living successfully and default to a life of failing – or you can stop failing and start winning. If you win today – you still go on. You continue on your journey.
“The next day you might not win. So how can you be a success one day and a failure the next?
“You’re can’t because you’re neither. You’re either living successfully or you’re not. So if you judge yourself and your life in absoultes, you’re going to feel bad about yourself much of the time because you cannot always win.”
My client paused for a moment after hearing the above and said, “You know, no one has ever told me this before.”
“You’re a member of a very large group of people who can say the same,” I replied.
“Okay, so what do I need to do to get back on the winning track? I’ve been wanting to write a book. But I just sit and think and over-analyze. What do you recommend?”
“Thinking is over-rated,” I replied.
I could feel his jaw drop when I said this.
“Remember this,” I continued. “Great thinkers don’t think.”
This comment nearly shattered his brain.
“What do you mean by that?” he asked. “I always thought good writing was good thinking.”
“Well, as I was told by a fellow wrestler at Iowa when I told him I THOUGHT something, he said, ‘You THOUGHT, HUH? Well, that’s what you get for your thinking.’ ”
I continued: “Good writing is not done with thinking. Good writing is being in a state of flow. It’s like being connected to the sky above the clouds. And once you have that connection, you listen to the still small voice within, and record
what you hear it saying.”
Over the course of the next 20 minutes, I proceeded to lay out more details on how quickly you can get connected to that voice.
If you’re wondering what some of these details are, then I suggest you grab your share of the wealth by getting my Tao of Email Copywriting course. It’s the go-to course for top-tier writers and copywriters around the whirld.
I kind you not as I’ve been given a license to brag – on occasion, so long as I keep it under five minutes at a time.
True. Many of the whilrd’s best-selling authors are on my list and hang on my every werd – even those I deliberately misspell (two in this here sentence).
The same goes for those in the copywriting trade, i.e. those who make their living putting words on paper in order to sell products and services for their clients.
There are many people who can teach you how you should write – but there is no “WAY” that feels right or is right if you don’t have a connection to the Infinite when you sit before a blank piece of paper – or screen.
That’s the way I see things – and believe me now as well as listen to me later, I have “right view” on what I’m seeing.
So sayeth the ZM.
Signing off now with the powerful words I wrote about in yesterday’s email…
Peace and Love,
P.S. In the Tao of Email Copywriting you’ll learn how to supercharge your words and phrases with energy that is available to all of us, anytime, any day. And that includes YOU. So put ye failures behind you. And stop thinking
you’re going to arrive at a destination called SUCCESS some day. There’s no destination by that name. It exists not. You, however, do exist – and you’re here to have a successful journey of both ups and downs – but mostly UPS. Enjoy ’em all.