Dr. Maxwell Maltz created his self-improvement phenomenon: Psycho-Cybernetics at age 61, as the climax to an already varied, colorful and exceptionally successful career.
For many years, Dr. Maltz had a flourishing practice as a reconstructive and cosmetic facial surgeon, lectured internationally on his medical specialty, and pursued a dual career as a prolific author.
He was inspired to move from treating "outer scars" to "inner scars" after observing that so many patients' unhappiness and insecurities were not cured, as they and he had believed would occur when he gave them the perfect new faces they desired. Dr. Maltz first wrote of this discovery in his book "New Faces, New Futures." In this groundbreaking book, Dr. Maltz suggested that many people "see themselves" inaccurately, their perceptions distorted by unchallenged and often erroneous beliefs imbedded in the subconscious mind.
After a decade of counseling hundreds of patients, extensive research of everything from German missile guidance technology (then more advanced than our own) to hypnosis, and testing his evolving "success conditioning techniques" on athletes an salespeople, he published his findings, in 1960, in the original Psycho-Cybernetics book. It was an instant bestseller and made Dr. Maltz one of the most in-demand motivational speakers throughout the 1960's and the early 1970's.
Dr. Maltz went on to amass a wealth of "case history" material, seminars, workshops, radio broadcasts, over a dozen books all applying 'Psycho-Cybernetics' to different purposes, from business success to sex life improvement. He also authored and had published The Magic Powers of the Self-Image, Five Minutes to Happiness, Live and Be Free through Psycho-Cybernetics and three novels.
Maxwell Maltz passed away at age 76, but his legacy has lived on: in fact, his works have grown in popularity, purely through work-of-mouth. Dr. Maltz's wife and business partner of many years, Anne Maltz, began working with Dan Kennedy in 1988 to further advance Dr. Maltz's life works via a publishing renaissance and a new, comprehensive, "ultimate" home study course.