Back in 1995, when I first learned how to “finally” write a book and get it published, I was shocked to hear the following two statements being made:
1. Writing a book is the easy part.
2. 95% of creating a best-seller is the marketing – not the actual writing of the book.
Hmmm, I thought. I got it all backwards. I figured that writing a book was 95% of the process in creating a best-seller. Now I’m learning that I’ve got the numbers flip-flopped. Writing the book is only 5% of the process.
In virtually everything I’ve ever been involved in, creating a winner, becoming a champion, getting good at something, etc. – in the beginning, I always had the percentages wrong.
The 95% was 5% and the 5% was 95%.
When it comes to creating a book/DVD or course of some kind, I can assure you that my earliest mentors were correct.
Writing a book is the easy part.
Now, this may derail some. Those who think that writing a book is hard, hard work don’t know the shortcuts or the secrets to doing it – and/or they have no gauge to compare their efforts to because they don’t engage in marketing of any sort.
Writing a book can be done in a weekend – or in a day. I wrote Combat Conditioning in a week. I wrote 101 Ways to Magnetize Money in Any Economy in a single day.
I wrote Expect to Win – Hate to Lose over a period of several years. That may sound like drudgery, but it was truly quite simple. I wrote one column per month for a martial arts magazine. The column took me about an hour to write. After six years, I compiled the columns into a book – then edited them.
Voila. Instant book – six years in the making – one hour at a time – once a month.
As for DVDs, I’ve shot most of them in an hour or two. I trained myself to be a “one-take” guy. I know what I’m going to say – in a general sort of way – and then I say it.
Now someone else can edit the DVD for me.
Okay, so how then do I market what I’ve created?
There are many ways – but the KING of all methods is still what I championed years ago: e-mail.
There are right ways and wrong ways to write emails to promote your product or service.
Most people follow the wrong way. They send boring, dull, image-driven drivel that quickly goes into the trash.
Then there are the great emails you read – the ones that have a connection of some sort to “yours truly.”
These are the emails that are personal.
They give you a glimpse of what life is like inside the walls of the writer’s office or abode.
Emails that follow the Furey Method are “simply irresistible.” Once you start reading you can’t stop.
And do you know what? Writing a simple email like the one you’re reading right now – looks incredibly easy.
And it is – ONCE you learn the thinking and the creative tension and structure that goes into each one.
Entrepreneurs and best-selling authors from all over the whirld own a copy of The Tao of Email Copywriting that Sells. They listen to it again and again – and then they get busy writing emails to their list.
When they do this, the 95% starts to shrink. It begins to feel more like 5%. Ah, such a simple thing. All I gotta do is get on it and stay on it – day in and day out.
What’s really cool is that the emails you write – overtime, become a collection that can become yet another book.
Huh? You kidding me? Nope. I know several best-selling authors who wrote their emails first. They had no book to begin with.
From their emails/blogs, they developed a following – and after writing a considerable number of pieces that “popped” – the emails were assembled into a book that sells.
So you don’t need a book to start writing emails – and you definitely need to start writing emails if you already have a book.
I have a friend who sends his daily emails to a list of just over 1,000 people. Not only do these people buy his books but they’re beating down his doors to train with him.
Several of my friends and clients are doctors. They’ve used emails to sell books, supplements, coaching programs and seminars before thousands of raving fans.
What a way to live.
Get up. Breathe. Write an email. Reap rewards that go beyond space and time.
If you don’t already own a copy of The Tao of Email Copywriting that Sells, then I strongly suggest you claim your copy today. It may change the way you think, write and LIVE – forever.
P.S. I should point out that this isn’t a program for M.D.s or PhD’s. Goodness gracious no. Many of my top followers, friends and clients didn’t even
go to college – and they’re raking in the mongubwas (a term I just coined – literally, right now).
Think of it:
All of our lives we’ve heard this crap that “you gotta go to college to get a good job.”
The way I see it, you have options: You can by-pass the $100,000 student loan program as well as the partial or full scholarships. You can bypass the years of drinking and drugging and “horsing” around.
You can go straight to the essence of what makes people and societies move – WORDS and the energy they contain.
Discover how to use WORDS as well as the energy behind them in The Tao of Email Copywriting that Sells.
Get yours NOW.